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FLoC is flailing, Privacy Success of DuckDuckGo, Businesses need employee vaccination policies

Author
Greg Sterling, Mike Blumenthal & David Mihm
Published
Sat 26 Jun 2021
Episode Link
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Why has Google, so shortly after announcing FLoC, already pulling back?Google’s delay of FLoC is signaling both the confusion and fear in the market and lack of acceptance amongst the leading platforms. 

The successes  of DuckDuckGo as the Avis of search engines indicates the customer demand for privacy
DuckDuckGo has become the number two mobile search engine in the world and is increasingly profitable. This is no small feat given the competition, what is going on?

As economy opens up, businesses need clearly communicated vaccination policy to not lose customers
With states starting to open up, how do businesses navigate the new masked, not masked reality vis a vis their employees and customers without losing customers?

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. 
Near Memo Ep 21

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