FB profits on way to metaverse, Apple & SnapChat up their SMB Maps play & Privacy seems less likely

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Due largely to ad price increases, Facebook’s profits soared as the economy picked up. But wait, Mark Zuckerberg notes that in 5 years they will be known as the metaverse company rather than a social network. 

Apple, slowly, very slowly, is attempting to build out their own SMB database to improve their Map experience. 

Consumers say that they trust Facebook and Google less but their actions indicate otherwise. And nowhere are we seeing companies making privacy choices as clear and as easy as they need to be. 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 26

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