FB Bulletin = newsletter + social, Shopify creates Ad Network, Supreme Court Ruling re-opens scraping question

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Facebook’s new Bulletin product integrates tightly into Facebook groups, their newsfeed and comments. It is well a designed and a thoughtful newsletter implementation that could bring significant social benefits to newsletter publishers and new advertisers and news content to Facebook. 

From Localogy: “Shopify is planning to roll out an ad product called Shopify Audiences. The program will evidently position the company’s sizable corpus of shopping data to better inform and target advertisers’ campaigns on Facebook and Google.”

In June, the Supreme court defined terms in the Computer Fraud and Abuse Act. As a result, they vacated a previous 9th Court Decision allowing scraping of publicly available information. This gives Microsoft‘s LinkedIn another chance to stop HiQ’s scraping of the public data on their site. A possible outcome? Upending of the whole of the Martech world. 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 22

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