Episode 2: GMB Messaging, Local Commerce at Google, Privacy

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The Near Memo is a weekly conversation about search, social, and commerce: what happened, why it matters and the implications for local businesses and national brands.

Discussed this week:
-Google’s integration of Business profile messaging into the Google My Business for the desktop and the implications for SMBs and enterprise brands
-Google’s test for displaying local e-commerce sites and what it says about Google’s ambitions in their competition with Amazon
-Apple’s privacy initiative, how it will affectect consumer behaviors  and how consumers often say they want privacy but have done to little to gain it. 

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