Episode 11: FB Survey: increased SMB e-commerce & struggles, What will consumers do when the economy opens? SubStack creates program to develop local news

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FB SMB Survey showed 22% of SMBS adopted e-commerce over the past year, women led businesses were more agile in the adoption of digital technology, but impact of the pandemic hurt minority and women the most.

Near Media survey detailed the list of activities that American's had planned once they felt safe & economy opened. The top two (by a large margin) were travel and eating out.

SubStack offers a competitive award to incent creators of local news. Applications will be vetted by a panel, winners will get cash & access to mentors, design and health insurance. Will it work? 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. 

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