Episode 10: SWYFT Opens New Avenues for SMBs to compete with Prime, Is the FTC getting serious about review enforcement, So long Yahoo Answers, will anyone get this product category right?

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The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. 

With Swyft providing last mile same day delivery will we see small businesses being able to offer their Prime like subscriptions? - David

The new FTC rule-making changes are signaling that the FTC will use their authority to deter and punish for fake reviews and testimonials. - Mike

Why did Yahoo Answers fail and what will it take to have a great answer system? Do Google's Local Guides show a path? - Greg 

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