Bing not a G killer, Yelp research masks market share decline, Dealing with review attacks on Google Business Profiles

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Bing isn’t a Google killer but it is important for a number of other reasons:  Bing’s inclusion of ChatGPT has positioned Microsoft to take over the search conversation even if it doesn’t unseat Google. Bing has done a thoughtful job of integrating chat into search but it remains awkwards and still lacks significant value to the search experience. This is particularly true with local searches. 

Yelps’ remote work report likely indicates declining Yelp market share:  Yelp used the relative increase of rural searches to indicate that users had moved to rural areas. These low volume searches showing an increase is better explained by Yelp’s declining market share in the urban centers. 

 How to deal with fake review attacks at Google:  Google recently announced that they would filter fewer Local guide reviews. This appears to have led to an increase in fake review attacks. We detail the many arcane steps to increase the likelihood of fake review attacks being taken down. 

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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