B2B sales have changed forever with self serve playing an ever larger role. Why is leading digital wallet Apple Pay uptake still so low? Will Facebook’s SmartGlasses make it out of the gate?

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32% of B2B buyers were willing to spend between $50,000 and up to $500,000 without actually talking to a salesperson. 35% of businesses prefer self service as opposed to talking to either a remote sales person or a field sales person. 

6% of iPhone users have opted into apple pay and use it regularly. And this compares to 5% in 2015. Apple’s digital wallet use grew only 20% growth over the past six years. And that is in a year when it should have grown significantly. Although that 6% of Apple users spent $90 billion.

Facebook has partnered with Ray Ban to create an always on smart glass that can stream video to all of the major social networks. Is this foray into wearable technology just a Snap me too product or can it help the untrusted Facebook gain a foothold in this new hardware category?

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 32

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