Death of a Client: Beautiful endings with Joe Macleod

Industries have too often left the control over the end of the product lifecycle to individuals at a time when it could open many opportunities for the reuse of materials, said Joe Macleod, founder of andend, the world’s first customer-ending business. 
“There’s a massive gap at the end of the consumer lifecycle that holds circularity,” Macleod said.
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Business opportunities around death

When will Facebook have more dead customers than live ones

Joe Macleod is the author of:
Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t
Endineering: Designing consumption lifecycles that end as well as they begin

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