Ep #16 | Yodaly Sierra-Rubio, Founder of Eco2Wallet, on Gamifying Sustainable Capitalism and the Importance of Female Leadership

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Episode Summary

I got to know Yodaly through my work as a mentor at F10's Fintech Accelerator where she won the Demo Day's Audience Award in Zurich with her start-up Eco2Wallet. In our episode together we tackle some pretty tough questions, such as: Is Sustainable Capitalism, a complete oxymoron, possible? How can Gamification help change people's purchasing behaviour? Why are overlaps between disciplines crucial to move towards a Sustainable future? Yodaly shares her perspective on these topics and guides me as well as all viewers and listeners of this episodes through some very engaging visualising experiments. 

What we talk about

• Eco2Wallet's Gamification Approach to promote more sustainable purchases and educating people
• Finding your own Sweet Spot as a (female) leader
• Strategies to influence People's Behaviour in a planet-positive way
• Yodaly explaining her concept of Sustainable Capitalism
• The importance of cross-collaboration and partnerships

About Yodaly Sierra-Rubio

Yodaly Sierra-Rubio is the founder of a Green Fintech start-up called eco2wallet that provides a sustainable VISA debit card planting trees for each purchase. Eco2wallet is mentored by Rise Barclays, won both the Mastercard world expo award in Dubai as well as the SIEMENS high impact startup award in Lisbon. 

Yodaly is a lecturer for energy finance at the University of London and a big advocate for sustainable capitalism, carbon tokenization and tree hugging. This episode is brought to you on International Women’s Day, which is why Yodaly and I spoke a lot about the role of female leaders. But we also discussed the importance of cross-collaboration, her plans with Eco2Wallet and what she believes will help shift people’s behavior in the face of Climate Change. Originally from Colombia, she is currently building up Eco2Wallet with her team aka "fantastic five of female fintech".

Resources mentioned

• Eco2Wallet's Website
• Eco2Wallet on Instagram

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