Ep #15 | Seth Godin on inspiring individual and collective action, our Climate Emergency and the Carbon Almanac

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Episode Summary

Best-Selling Author, Speaker and Entrepreneur Seth Godin shares his thoughts on the different perception of Climate Change from 16 years ago, when his 1st blog post about the topic appeared, and today. He talks about the importance of individuals taking action and the facts needed to understand the Climate Emergency. His latest project with The Carbon Almanac serves as a knowledge base with its thousands of data points, articles and charts explaining carbon's impact on everything around us. We also talk about the business opportunity to invite problem-solving in the face of the Climate Crisis and the drivers behind change for real impact.

What we talk about

• System problems requiring system solutions
• Putting planet Earth is a smart business move
• Putting a fair price on fuel
• Individual and Collective Action for our Climate Emergency
• How to join the Carbon Almanac Movement

About Seth Godin

Seth Godin published over 20 bestselling books on Marketing, Business, Leadership, and on how ideas spread. His work was translated into 40 languages. He pioneered ethical online direct marketing long before it became a $30 bn a year industry and is a the top of several Marketing Hall of Fame. Seth is also the founder of Akimbo, an independent B Corp and home of the altMBA program. He appeared at least 5 times on TED Talks as a speaker and publishes a daily blog.  Seth initiated the Carbon Almanac Network, which is behind the fact-based book about Climate Change, The Carbon Almanac (published by Penguin, ISBN: 9780241594827)

Resources mentioned

• The Carbon Almanac Book
• The Carbon Almanac Network
• Free to Download: The Kids Version of the Carbon Almanac
• Free to Download: Educator's Guide
• Free to Download: Photobook
• Seth's Blog
• About Akimbo (B Corp)
• About the altMBA program
• A list of Seth Godin's Books, Videos, Speeches

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