097 Medicarians - Customer Creation

We recently attended the first Medicarian conference in Las Vegas. Jay Weintraub took the top Medicare Supplement conference and broadened it to include innovation. Innovation across the entire senior healthcare space. We interviewed a number of leaders on the event floor and pulled the recordings into three podcasts. Today, in part 2 of 3, we’ll explore innovation in customer creation. Recent regulations released by the CMS, privacy changes on social media platforms, and iOS changes have radically reshaped how we find, engage, and connect with seniors.

CoverRight   Richard Chan   CEO at CoverRight https://www.linkedin.com/in/rkfchan/   Big idea: Important to engage senior consumers at the start of their shopping experience, not just at point of purchase.      AcquireCrowd   Thomas Cutting CEO https://www.linkedin.com/in/thomas-cutting/   Big idea: Effectively converting leads requires a deeper understanding of how to activate each opportunity based on individual demographic data.   Verisk Marketing Solutions - Jornaya   Jeff Piotrowski Market Leader, Insurance https://www.linkedin.com/in/piotrowskijeff/   Big idea: Not only do we need to be compliant, but we also need to understand who the lead actually is and what happens after they turn into a client.     EasyHealth   Greg Salwitz Chief Product Officer https://www.linkedin.com/in/gsalwitz/   Big idea: It’s time to move from a transactional to a relationship-based, member-centric model in the Med Supp market for better retention and satisfaction.   BrokerCalls   Joe Marino https://www.linkedin.com/in/joe-marino-281a1734/ Big idea: CMS compliance will dominate AEP lead generation this year. Seniors getting more tech-savvy.     Inspire Health Tech   Mark Seghers CEO & Founder https://www.linkedin.com/in/seghers/   Big idea: Seniors need a lot of help navigating a bewildering variety of health plans     eQuoto   Danny Greeson Founder at eQuoto https://www.linkedin.com/in/dannygreeson/   Daryl Goldstein   VP, Sales And Business Development https://www.linkedin.com/in/darylgoldstein/   Big idea: Don’t waste agent time working with or speaking with low-intent leads.   Regal Voice   Katie Aprile Account Executive at Regal Voice https://www.linkedin.com/in/katieaprile/   Big idea: Agents should consider using a voice platform designed for B-C during this AEP season.   RGI Solutions   Bob Donnellan VP of Sales & Marketing at RGI Solutions https://www.linkedin.com/in/bob-donnellan-78a6496/   Big idea: Take the risk out of AEP this year by working with a performance-based marketing agency.  

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