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Caregiving in adland: Ben Waters' devoted double life

Author
NABS
Published
Wed 16 Jul 2025
Episode Link
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Caregiving in adland: Ben Waters' devoted double life

Ben Waters is a producer at Mother and a caregiver for his partner. He also founded and  runs the caregivers’ support group at Mother, which meets regularly for support and chats in an informal setting.

Ben is absolutely brilliant and down-to-earth and talks about caregiving in such a relatable way, acknowledging that it took him too long to seek support – but he’s so glad that he did. He’s made use of both the NABS Advice Line and NABS’ therapy referral service and now extols the virtues of both to everyone in need at Mother and beyond.

Key takeaways:

  • If you’re a caregiver, you must find a way to carve out time and support for yourself
  • Being open about your caregiving status can help to bust any stigmas you might be worried about
  • Support groups are surprisingly easy to set up, yet they can be so rewarding for all involved.

Resources:

NABS Advice Line

NABS therapy referral

NABS’ Managers’ Mindsets

Carers' Week

Ben's article in The Media Leader 'Adland Cares'

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