Business Stupid vs Business Smart in the Dental Profession

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I’ll never forget the first time I sat down with a dental insurance representative, and started asking questions. I began with questions based on all the “false information” that had been thrown at me through the years regarding PPO contracts, such as: “sending in fee-for-service (FFS) fees increases PPO reimbursement rates”, or “you can’t upgrade patients on PPO plans” and many others. Her response to my questions was very interesting and not what I expected.

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