Episode 61: Beat Matching to Business Success - Amani Roberts on Music Entrepreneurship

What does it truly mean to be entrepreneurial in today's music landscape? According to Amani Roberts—international keynote speaker, global performer, award-winning professor, and bestselling author—it's about more than just technical skills. 

During our fascinating conversation, Amani breaks down how music professions have evolved through technological advancements. While anyone can learn basic beat matching, he emphasizes that "the art of reading a crowd is something that you acquire over time and you can't rush that." This wisdom extends beyond DJing to virtually any creative pursuit—technical proficiency might come quickly, but mastery requires patience and experience.

We dive deep into Amani's book "The Quiet Storm," where he investigates the mysterious disappearance of R&B groups in the past two decades. Through meticulous research, he identified five critical factors: hip-hop going mainstream, the rise of EDM, cultural shifts in radio, the decline of African-American media publications, and the cancellation of television shows that showcased R&B talent. It's a fascinating exploration of how industry shifts and regulatory changes can fundamentally alter musical landscapes.

For emerging music creators, Amani offers gold-standard advice that challenges conventional wisdom. Rather than chasing millions of followers, he advocates building a foundation of "1,000 true fans" who will consistently support your work. Most critically, he warns against building careers exclusively on social platforms: "You don't want to build your house on rented real estate." Instead, prioritise collecting data to establish direct relationships with fans that aren't vulnerable to algorithm changes or platform instability.

Whether you're a DJ, producer, songwriter, or music business student, this episode delivers profound insights from someone who has successfully navigated multiple facets of the industry. Get ready for a masterclass in music entrepreneurship that will transform how you approach your creative career.

https://www.amaniexperience.com/coaching

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