The Miracle of The IPL

Mark Machado chats to Sports Marketing Expert Amar Singh about how the Indian Premier League became one of the most financially successful leagues in the world.

Read Amar's Substack here:
https://thesportsmarketeer.substack.com/p/masala-coke-marketing-how-the-ipl

Follow Amar on twitter here:
https://twitter.com/amarjourno

Follow the Murali End here:
https://twitter.com/MuraliPod