"This Wasn't Supposed to Happen" with Samantha Ellis

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If you've ever thought "well this wasn't supposed to happen" (who hasn't?) then this episode is for you. Sitting down with my friend and award winning entrepreneur Sam, we have a casual and heart-cracked-open conversation about how to pivot and rediscover yourself and your calling when the thing that wasn't supposed to happen, happens.

Samantha Ellis is the co-founder of award-winning digital marketing agency Roots + Ardor and a recipient of BC Businesses' 30 Under 30 Entrepreneurs of the Year. When she isn't crafting client strategy at R+A, she is freelance writing for international publications and currently lives and works in London, UK. 

In this episode we chat about:

• What to do when the moments of “this isn’t supposed to happen”…well, happens
• The claustrophobia of society’s blueprint for how to live life
• What it looked like in the early days of building her marketing agency and what she has learned since 
• Romanticism of moving to a new place and starting life over 
• Navigating a young divorce and discovering home after pivoting from society’s check boxes
• Building an award winning marketing agency 
• Embracing the simplicity of life and rejecting consumerism 
• The addiction of permanence and the attachment to the promise of permanence for a sense of safety and what it looks like to embrace impermanence 
• How to lean into what makes us feel alive 
• Why we should all write our own rules starting at any point of our life in the name of liberation 
• Where the most friction and inefficiency happens in a business
• The most common mistakes she sees in marketing 
• The power of story telling and community cohesion in building brand awareness
• The importance of digital connection
• Why sometimes what we are going through feels life ending and how to remember that we can survive it 

You can connect with Sam on Instagram @sam.ellis 

To peek at the award winning agency she is the co-founder of visit Roots + Ardor 

You can hang out with Robyn on instagram @robyn.gooding and visit her website for more information at www.robyngooding.com 

With love,

Robyn xo

P.S.

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