How to Position for Profit with Patty Dominguez

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Today's episode is a heavy hitter for knowing how to position your business in ANY market and stand out! If you have questions about how to choose your niche, where to start with pricing your offers, how to think of your competitive analysis and how to actually build a PROFITABLE business from ground zero... this episode is for you! 

Patty Dominguez is our guest on today's episode and she is AMAZING! 

We chat about: 

• Three reasons people fail when they first start their business
• The power of energetic investment 
• The adventure of choosing a niche and positioning yourself 
• How to move through the fear of serving a small niche 
• How to use competitors to validate your offer
• How to find your "white space" in any market and why this matters
• How to use messaging to propel profits and create a ripple effect in client attraction
• How to switch your mindset when choosing your niche 
• Why community and leadership is essential especially right now 
• Why honouring your values and boundaries can make or break your business
• How co-dependency is so common in the coaching industry and why we have to avoid creating co-dependent relationships with our coaching clients
• What you need to know to create an aligned price point for your offer and how to say no to the price war game 
• Patty’s advice on picking the right coach for you 
• The difference between hunting and fishing and why you need to focus on one over the other
• How to define success outside of the numbers in your business and the embodiment of success we get to choose 

I can't wait to hear what you take away from this episode, there are sooo many golden nuggets!

About Patty, today's guest:

Patty Dominguez, founder of Positioning to Profit, is a best-selling author, advisor and a contributing marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting, most recently as head of Global Agency Strategy. Over her corporate tenure, she has managed a billion dollars in marketing spend. She now helps entrepreneurs and small business owners claim their “Category of One” status based on their unique abilities.

You can connect with Patty on her website here

Patty's Instagram, her LinkedIn and her twitter are all linked for you to say hi to here w

With love,

Robyn xo

P.S.

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