How to Measure Your Marketing for Optimization with Chris Mercer

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Chris Mercer, "Mercer", co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what's important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.

In short, Mercer helps marketers know, trust, and grow their numbers.

In today’s episode we talk about:

• The non negotiables to measure in your marketing
• Tools you can use to measure your marketing
• How to approach assessing if your funnel is working / where it is leaky and how to know what should be your first step
• Why marketing can make or break your biz
• How to navigate reading your Google Analytics
• Projections of what is to come down the road
• Why you shouldn’t panic over the iOS 14 changes
• What it means to “ACE” your marketing
• The most common mistakes we see in marketing
• Advice for what to do if reading and measuring your marketing has NOT worked for you in the past and why we believe that marketing always works
• What to do if you are really overwhelmed by the tech side of measuring your marketing

I hope you lean into some of the technical elements we talk about in this episode because when implemented properly, on a solid business foundation, marketing always works.

To connect with Mercer, you can visit:

Facebook
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Linkedin
Twitter

You can always find me on my website www.robyngooding.com or say hi on Instagram 

With love,

Robyn xo

P.S.

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