The One Reason Social Media Is a Waste of Time

Welcome to Episode 294 of Hit The Mic with The Stacey Harris.

Hello, hello, and today we're going to talk about social media. I know, I know, it's crazy, but I want to talk about something really, really important. It's actually something I kind of touched on in Episode 293 when we talked about Instagram stories, but I feel like it's not getting enough conversation right now. So guess what? We're going to have the conversation. This really is the one thing that makes your social media efforts, your time on Facebook, your groups, your SnapChats, your stories on Instagram, your tweets. All of it, totally useless. A complete and utter waste of time, and yes, it is in fact possible for your social media to be a EPIC waste of your time. When it happens, and it happens a lot, it's because of this thing. It's because of this one thing. Are you ready?

You don't know why.

And what I mean by that is not some sort of grandiose why in your business or some major movement you're making in the world. Those things are critical too I think from a larger business planning perspective, and it definitely trickles down into your marketing and into your social media. If you don't know those things it gets harder to make any steps I think in your business. But what I mean by this is really, really specific. Really, really tactical. Really, really brass tacks here. You don't know why you're posting it. It comes from posting for the sake of posting. Feeding the machine. I think we get so caught up in this urge to be doing something that makes us seem busy. To be doing something that someone told us we had to do to be successful. To be doing something period, maybe, because so, so often we get caught up in keeping the wheels on in our business. Keeping the wheels on in our marketing. Keeping the wheels on in our social media. That we forget that there's a reason for each and every post.

These posts have lots of reasons and we're going to go through some examples of what I mean by this and how to get there. Posting has lots of reasons, but if you don't know why you're posting each and every post, each and every tweet, each and every story, each and every video, each and every update that you're posting? Then don't post it. It's just noise and there's enough of that. That noise is probably going to do a lot more damage than it's going to do good for your business.

So let's talk about knowing some of these why's. Let's do some examples here. What I mean by "whys" are things like community growth, sales, driving traffic to a website, community engagement, driving traffic to some sort of third party thing, like maybe an interview or an affiliate or something like that. The most important ones are really about value. I think those come from content, driving traffic to content, driving content to information, value adds, actually engaging in value and information right there on the platform. And again, this isn't platform specific. This is going to look different on different channels. So on SnapChat for example or Instagram Stories it's going to be something a lot more digestible and consumable. It's going to be something like a quick tip or a quick takeaway, or a quick what not to do. I know for a lot of the people who watch my Snaps, I get a lot of feedback around when I kind of going go all randy, and I talk about one thing that someone is doing on social that's driving me a little

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