Should You Use Snapchat or Instagram Stories?

Welcome to Episode 288, "Hit the Mic with Stacey Harris". Alright guys, a lot of talk right now about Instagram stories. Yes, I mentioned it on Friday's episode and the 3 Things You Must Know About Social Media August 2016. Today I want to talk about it but less so about Instagram stories and more so about this conversation that is happening now about, "Do you choose Snapchat or do you choose Instagram stories? "

I think that this same conversation can be had in a lot of places because more and more the networks are directly competing against each other for your time and your attention by utilizing a lot of the same technology and offerings. Meaning, do you do Periscope or do you do Facebook Live? Do you do Instagram stories or do you do Snapchat? That's what I want to talk about today, is this idea of how do you choose which tool to use when you're talking about similar features or the same exact feature, in some cases. That's what we're going to talk about.

Here's why this conversation is relevant. If you've ever listened to me say anything before you know I'm a big proponent of being in the right places in the right time, not trying to be all of the places all of the time. I really encourage you to find the right space for your audience and we're going to dig through the three things you need to consider when you're choosing these. Remember it's more about where your audience is, where you can connect with people, where you can engage with people, and less about, "Oh, I really want to use," or, "Oh, this is super cool."  Make sure that you're making that differentiation when you are making these decisions because it's critical.

Here's why this conversation is relevant. If you've ever listened to me say anything before you know I'm a big proponent of being in the right places in the right time, not trying to be all of the places all of the time. I really encourage you to find the right space for your audience and we're going to dig through the three things you need to consider when you're choosing these. Remember it's more about where your audience is, where you can connect with people, where you can engage with people, and less about, "Oh, I really want to use," or, "Oh, this is super cool."  Make sure that you're making that differentiation when you are making these decisions because it's critical.

Ready? First things first, where's your audience, where are your people? For me, that's always, always, always going to be the first thing to consider and here's why. You're already trying to sell them on you, you're already trying to sell them on your message, your value, the change you can make for them. Whether that's from a business perspective or a personal perspective, a health perspective, through a service or a product or information. However it looks you're selling them on your brand. You don't also want to sell them on a new network. "Hey, I really want to provide you this value but you also have to come to this place that you're not usually spending time to get it." No, not going to happen, you need to go to where they already are.

If they're already on Instagram then, yes, Instagram Stories is the way to go. Here's the thing. For a lot of you, a ton of you who, in the last couple of days have sent me messages asking this question and that's why this episode is up today, a lot of it is, you

Send us a text

Support the show