One Thing You Can Do Today to Improve Your Marketing

Welcome to episode 370 of Hit the Mic with The Stacey Harris.

So recently I was asked to give a 15 minute talk at an event. I was like, "Okay, so 15 minutes, what do you want me to talk about?" They were like, "Oh, well like digital marketing." I was like, "Okay, more specifically." And they were like, "Search engine optimization." I was like, "Okay, more specifically." They were like, "Social media." I was like, "Still gonna need us to narrow that down for 15 minutes." So what we came up with was the one thing you can do right now, to improve your digital marketing, also known as your online marketing, but really this applies to anything marketing. Your marketing in general, your social media, your content, whatever. This one thing will make all of them better, so that's what were going to talk about today.

Before we jump into that though, I want to remind you that this show is brought to you by its big brother, its natural upgrade, it's next step, and that's Hit the Mic Backstage. Hit the Mic Backstage is a one stop shop for all things social media marketing, trainings. We also have some email marketing trainings, and video, and we have an entire podcasting course. So it really is the place to be. If you love this show, and you want more of it, come join us at Hit the Mic Backstage. We've got two brand-new trainings that come up every month. They're either updates to previous trainings, meaning that all of the trainings in there are actually reflective of what's happening in social media now, and not two years ago when this community launched, or earlier than that.

So join us, hitthemicbackstage.com, we do have a couple spots left for the VIP level, as of the recording of this. That may not be true when it airs. If it isn't true, you can get on the wait list for the VIP option, and join us in the regular community in the meantime, which does give you access to me in the two private communities we have. One right on the website, and one over on Facebook. So there's lots of ways for you to connect with me, and the rest of the Backstage peeps. Also, hitthemicbackstage.com is the place to go. So I will see you there.

Let's jump in, and let's talk about this one thing, one thing you can do to improve your digital marketing right now. Are you ready for it? This could be the shortest episode ever. Are you ready? Now?

Take stock of what you already have.

Seriously, the biggest digital marketing mistake I see people making, social media wise, content wise is, "If I just do XYZ, that'll solve all the problems." So they keep building on this total lack of a foundation. They say, "Oh, I saw at a conference that Instagram Stories, that's what I have to do. So I'm gonna do that. Oh, I saw that Facebook Live is where it's at, I'm gonna do that. Oh, I saw that podcasts are the only way to go. I'm gonna do that. Oh, that's not working, so I'm gonna do two episodes a week. Oh, that's not working so I'm gonna do two episodes, plus a blog post, plus a video, plus a whatever ever, ever, ever else."

Here is the real talk. Before you add anything else to your marketing plans, be it online marketing plans in general, be it just your email, be it in person networking, be it any part of your efforts to get customers, look at what you already have. Look at what's happening in those places, right now. Meaning, say

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