Facebook Ads Changes 2016

Guess what, guys? Facebook's making some changes. I know. Try and contain your excitement. Don't worry. I'm breaking down the three big things I want you to know about today on this episode of Hit the Mic with The Stacey Harris. These are changes that I think are going to actually be really amazing changes. The first one we're going to talk about is all about ads. The second one we're going to talk about is all about your page as a whole, and the third one we're going to talk about are some new video metrics that are beginning to be coming out. Good, good stuff. You ready to jump in? Let's do this.

First thing's first, some ads changes are coming, and really mostly from a how users experience ads kind of place, how we interact with ads, with other people's ads, but I want to talk about how it's going to impact you as somebody who runs ads, okay? By the way, in the show notes for this episode over at thestaceyharris.com/episode290, you will find links to all three articles about these changes right from Facebook, if you want to check those out as well. I'm going to be giving you some of the information, and then we're going to talk about how it impacts you as a business owner, but if you want to read the whole thing straight from Facebook, head over to the show notes. There are links to all three articles. Okay? Let's jump in on this.

We're talking about how we can control our ads. As somebody who uses Facebook, and has ads in the timeline and on the right-hand bar all the time, I get why a lot of people turn their ads off. However, Facebook has created a way to not have that happen, so now your ad blocking software that you're using with Chrome or Firefox, maybe Ad Block Plus, or there's another ad blocker. There's a ton of them. They might not be working. You might see your Facebook ads popping back up, and as somebody who runs Facebook ads, I'm not entirely against that, because that's going to mean my cost will go down, because there's going to be more people who ads are being delivered to.

However, with doing this, Facebook is also giving users the ability to control the kind of ads they see. When we create Facebook ads, we often target interests. Those interests are created from our user side by based on what we've clicked on, or read, or watched, and sometimes those aren't entirely accurate when it comes to what our actual interests are. It may be that you were Christmas shopping for your friend, a new, I don't know barbecue set. I'm making things up now, and so now it's attached to your profile that you have an interest in barbecuing. You may be a vegetarian who lives in a studio apartment, and has never once in your life touched a barbecue.

You can see how these interests might not be always accurate. Here's the deal, though. Facebook now is going to let us go in and edit those interests, meaning we can stop getting the ads that are targeted based on gifts we've purchased in the past. Also, maybe you've had your profile for a really long time, and your interests aren't the same as they were always before, and so there's some stuff in there that's older. That's going to allow us to do that. Here's the thing, though. I know what you're thinking. At least one of you listening to this show is thinking, "Awesome. I will just go in there, and I will delete all of the interests, and then no ads will target me."

Here's why that's a terrible idea. What's going to happen is you're still going to get ads. You're just going to get really poorly targeted ones. It's wo

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