Are You Actually Marketing on Social Media or Just Lurking?

Welcome to episode 298 of Hit the Mic with The Stacey Harris.

Hello, hello, 298, here we are, and we're going to talk a little bit about if you're actually marketing on social media or if maybe you're just spending a lot of time on social media which, as a heads up, not the same thing. I want to dive in on this because I've been having a lot of conversations with people through consulting calls and networking things and this has been coming up for probably the last 6 or 8 months, where people will tell me that they're spending a lot of time on social and they're just not seeing results. They spend hours everyday in Facebook groups and on Twitter and on Facebook, or the really common one right now is Facebook and LinkedIn. "I was spending tonnes of time on LinkedIn, but I'm just not seeing results."

I asked them some questions. I say, "Well, what groups are you spending time in? What kind of content are you posting? What your analytics telling you about the content? How's it be reacted to? How's it being engaged with? How's it being seen? What networks are driving traffic back to your site?" They go, "Well, I can't think of any specific groups," or, "I'm in this group, and this group and this group, but I don't actually post that much in those ones." They can't tell me what information they're getting from their analytics because they're not getting any information from their analytics because they're not posting content consistently and if they are posting even irregularly, they're not checking their numbers.

They can't tell me anything they're actually doing on LinkedIn, any people they're engaging with or connecting with, the kind of connections and conversations they're trying to have, and that tells me that they're not actually using these tools to market. What's happening is they're lurking. They're reading a lot of posts, they're scrolling a lot, and scrolling is the enemy because what happens is it's like winding a clock. You're just moving time. You're not actually doing anything productive, and that's why I want you to do a few things differently with your social media time, and that's what we're going to break down today, and these are hints that I've given you guys some of them before. We're going to look at them a little differently today, but when you do these things, it gives you a clear course of action to follow.

It's all going to start with doing things like building a social media strategy, knowing where you're spending time, and then where within that channel you're spending time, what kind of content you're posting, who you're talking to. All of that's going to come from your social media strategy and I definitely encourage you to take a step back and build one of those if you haven't yet, but I want to talk more today about the tactile, spending your time on social, tracking it, using it wisely, and really making it work for you because, and I know you've heard me say this before, there is absolutely 1 finite resource for me. I cannot produce more time. I can make more money, I can meet new people, I can get new clients, I can find new people to support me, I can expand my team, I can outsource new things to contractors and automate things. I cannot actually produce more hours in my day. I can't even produce more seconds in my day, so I am ridiculously conscientious about how I spend my time.

When I feel like I am wasting time, that will drive me crazy faster than anything else because I only get so much in the day, especially when you're som

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