3 Things You Must Know About Setting Social Media Goals

Welcome to episode 303 of Hit the Mic with The Stacey Harris.

Episode 303 today, and we're talking about social media goals. A lot of times it's easy to get into this process of executing. We're on social, we're doing things, we're scheduling, we're curating content, we're posting our blog posts and our podcasts and whatever, but what's the point exactly? What are you trying to do? I want to talk a little bit today about setting some social media goals, and more importantly, the 3 things you must know about setting social media goals. Because, especially for us entrepreneur types, we seem to really thrive when we have something to achieve. We tend to work really well when we are looking to accomplish a goal. Sometimes all the difference can be made on social media when you just have a lot of clarity about where you're going and what you're doing, and setting goals can certainly help that.

Let's jump right in with thing number 1, and that's where are you starting? Here's the deal, it's really hard to set goals, or work towards goals if you don't know where you currently are, you don't know what you're currently doing. You can't say, "I want to be driving a 1000 hits a day from this Facebook ad," if you don't know what you're currently driving. You need some concept of what's happening now. If you haven't in a while, and I'm sure there's a few of you who are shaking your head yes right now, check out your analytics. Check out your likes, and your followers, and things like that, but also dig into your traffic driver. What networks are you using that are driving the most traffic? What kind of traffic are they driving? Look at who makes up those likes and those follows. Pay close attention to the information you have in front of you, and use that information to inform your goals. Because you may see that all along Twitter has been one of your leading traffic drivers, whereas you're not spending very much attention, and you hadn't really thought about setting any goals around Twitter.

Then when you find out, "Hey, this is a major traffic driver for me," you can say with an educated mind, "I want to spend more time driving traffic using this tool. I want to utilize this tool to help build my following some place else." Whatever it is. First and most importantly, find out what you're doing now. Figure out what's happening now with your social media, because it's really going to be critical in setting those goals, and really achieving those goals. It's easy to say, "This is what I want to do." It's harder to put in the work and do it. Make sure that you check your numbers. That's something that you're going to need to do when you're talking about setting a goal. It's something that you're going to make sure you're doing throughout the working towards the goal.

Set up some milestones so you know this is what we're checking out in a month, in a week, this is what we'll check daily, this is what we check quarterly, whatever the length of time your goal sort of is set for. If you want to grow your following by a 100 people in a month, or in a whatever, make sure you're checking in on those numbers regularly. If you want to be driving a 1000 hits a day from Facebook, you need to be checking in on that daily to see what numbers you're hitting, what's increasing those numbers, what's decreasing those numbers, and figure things out from there.

All right. Let's jump into the number 2 thing I want you to know, and that is why does whatever y

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