3 Things You Must Know About Direct Marketing and Social Media

It's Friday which means today we're going into our three things you must know, and we're going to be talking about direct marketing stuff. Whenever you're buying into sort of those larger companies and you're selling products for them, like in the old days it was like Tupperware, Avon and Mary Kay and now there are a gazillion of them for like fitness, weight loss, makeup, nails, lashes, all the things, all the things.

We're going to talk about three things you need to know if you're in that space because 1) I see a lot of people doing it really, really poorly. 2) I don't think the training that you get from them directly is as solid as it could be. 3) There is a fair amount of you who are leaving a lot of money on the table by doing it in a way that is actively repelling customers instead of bringing them in which is the goal.

If you are not in the direct marketing space, if you're not somebody who does this. If you're a solopreneur who has your own products and services, this is still going to be worthwhile to listen to because we're going to cover some of the sort of basic rules of social media and the things you need to know when it comes to selling via social. Pay attention either way, but this really is for those folks in the direct marketing space because I think some of the advice that some of you are getting is, well, wrong. That's what we're going to talk about today, three things that you must know as a direct marketer to sell on social media.

Number one thing you need to know.

You're still a business. I see this a lot where you're selling from your profile, you're making friends with people, you're auto-adding people into a group, which is not a good idea. Basically, you're treating this business as sort of a hobby and something you do on the side, which is fine. It's legit, just something you do on the side and not a major revenue source. That's fine, but it doesn't make it any less business, so it needs to be treated like a business. That means it needs to have a business page.

It's actually against Facebook's terms and conditions to use your Facebook profile, the thing you started initially when you opened your account, primarily for commercial purposes is the language in the terms and conditions. That means if you're mostly or at all really using Facebook profiles to make friends and message people and add them to groups and auto-invite them to events and whatever, you're doing it wrong. What's happening is you're actively pushing back your customer base because who you're speaking to are not your customers. Where you need to be doing that is a business page. If you want to run a group, great, but find a way to funnel people into that group where they choose to be in that group, not you automatically adding them to the group. That's really the difference.

Treat this like a business. Facebook page needs to be a business page, not a Facebook profile. Don't be auto-adding people to groups. Don't be auto-adding people to events for virtual parties where you're going to sell and things like that. You need to structure this in the same way that it's a business. That speaks on a larger scale to knowing who your customers are. Yes, you have the customers of the company who you're selling on behalf of speaks to you, but find a set within there of the people who you speak to. The times I see this executed the best is in some of the weight loss and essenti

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