EP 616: Garry Ridge - The Building of the Iconic WD-40 Brand and Culture

Imagine a company culture where people happily do meaningful work they believe in, alongside supportive, positive, enthusiastic colleagues. Garry Ridge, former CEO of WD-40, did just that and then wrote 'Any Dumb-Ass Can Do It: Learning Moments from an Everyday CEO of a Multi-Billion-Dollar Company' to share exactly how he did it. I’m willing to bet that somewhere in your home, there is a blue and yellow can of WD-40. Garry grew WD-40 from a company worth $300 million to $3.6 billion, all the while maintaining a culture where 97% of employees say they love working at WD-40. Named by Inc. Magazine as one of the world’s top 10 Most Admired CEOs, he served as CEO of WD-40 for 25 years. This is a classic audit for every company owner.   LINKS   Garry's Website www.thelearningmoment.net   Book on Amazon Any Dumb-Ass Can Do It: Learning Moments from an Everyday CEO of a Multi-Billion-Dollar Company   The Mojo Sessions website www.themojosessions.com   The Mojo Sessions on Patreon www.patreon.com/TheMojoSessions Full transcripts of the show (plus time codes) are available on Patreon.   The Mojo Sessions on Facebook www.facebook.com/TheMojoSessions   Gary on LinkedIn www.linkedin.com/in/gary-bertwistle   Gary on Twitter www.twitter.com/GaryBertwistle   The Mojo Sessions on Instagram www.instagram.com/themojosessions   If you like what you hear, we'd be grateful for a review on Apple Podcasts or Spotify. Happy listening!   © 2025 Gary Bertwistle.  All Rights Reserved.