EP 212: Rohit Bhargava - Take Advantage of Future Trends by Spotting the Non-Obvious
- Author
- Gary Bertwistle / Rohit Bhargava
- Published
- Thu 08 Apr 2021
- Episode Link
- https://traffic.libsyn.com/secure/themojosessions/Ep20212_mixdown-final.mp3
Rohit Bhargava is on a mission to help the world be more open-minded and assist us to see the non-obvious ideas. A Wall Street Journal bestselling author, Rohit's insights into upcoming trends are used globally by businesses such as the World Bank, NASA, Intel, Disney, Colgate, Coca-Cola, Under Armour, and NBC Universal, to discover what's next and set themselves up to win the future. Rohit spent 15 years in leadership with agencies Leo Burnett & Ogilvy and founded of the Non-Obvious Company to highlight future trends & innovations.
- What's not a trend, but we think or say it is?
- Trends are about the human, not the thing like a technology. Rohit explains.
- How does Rohit deal with the identity of being the non-obvious guy when an idea seems too obvious?
- What lesson did Rohit learn from the great David Ogilvy?
- What's his filter for curation?
- What's the Hay Stack method?
- How should we catagorise or qualify our ideas in the Hay Stack model?
- Why have we become what Rohit calls "observationally lazy?"
- We are suffering 'infobesity'. Is there a process or system we can use to be more intentional?
- What’s Rohit's internal narrative when he is out and about?
- Annie Liebovitz said we need to "learn to look." Would Rohit agree and how would he suggest we train for that?
- How does Rohit store his ideas for easy recall some years later?
- What's the process for speed understanding?
- Are writing skills something that we should consider improving?
- Is there an important trend Rohit is following that he thinks is critically important that is being ignored?
- Why does Rohit love the Olympics?
- How could we foster observation and creativity in our children as they grow?
- What's the author trying to say with the Non Obvious brand?
- What's his prediction for the future trend in podcasting?
- What's the Strategic Downgrade?
