Myths about Product-led Growth
- Author
- Aditya Kothadiya, Yaagneshwaran Ganesh
- Published
- Thu 31 Mar 2022
- Episode Link
- https://modern-saas.simplecast.com/episodes/myths-about-product-led-growth-ktMCNmQy
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the myths around product-led growth in the SaaS world. The myths discussed include:
1. PLG is the most popular go-to-market motion
2. PLG products grow on their own without Marketing
3. PLG doesn't need a sales team
4. Buyers are entirely self-sufficient and want self-serve product experiences
5. The product team alone is responsible for the execution of the PLG strategy
6. PLG isn't for enterprise companies
