How to fix the broken SaaS buyer experience

In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies.

They discuss six ways to improve the buyer experience:
1. Offering a rewarding trial experience
2. Making demo booking easy with easy calendar access
3. Offering sales assistance (in-addition to product-led nurturing) to reduce friction
4. Being upfront and transparent about pricing
5. Offering flexible pricing options
6. Shortening the sales cycle, and a lot more...