Can we be purely product-led or sales-led? Or are we misled?
- Author
- Aditya Kothadiya, Yaagneshwaran Ganesh
- Published
- Fri 25 Mar 2022
- Episode Link
- https://modern-saas.simplecast.com/episodes/can-we-be-purely-product-led-or-sales-led-or-are-we-mislead-gUrCi6kI
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss whether we in SaaS can call ourselves purely product-led or sales-led? All growth motions primarily have 2 parts -- acquisition and conversion. They highlight how different growth motions help you in various stages of the growth lifecycle across acquisition, conversion, and retention.
