Find Your Niche, Fill Your Pipeline: The Target Audience Playbook for Insurance Agents

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Struggling to get leads that actually convert? You might be missing the most important part of your marketing strategy: your target audience.

In this episode of The Modern Insurance Agent Podcast, David and Elle Denning break down The Target Audience Playbook a must-listen guide for insurance agents who want to stand out, build trust, and grow a business they actually enjoy.

✅ Learn why “I help everyone” is hurting your growth
✅ Get real examples of high-converting niches (like pickleball-loving retirees & busy moms of toddlers)
✅ Discover how to turn your personality, passions, and values into your best lead magnet
✅ Walk away with a clear framework to define your niche and get paid to be yourself

Whether you're selling life insurance, Medicare, annuities, or P&C, this episode is packed with organic marketing strategies that help you attract clients, build referral relationships, and dominate your niche without relying on cold calls or paid leads.

🎧 Plus, don’t miss Elle’s “Goldilocks” rule for niching and the hilarious real-world analogies that will finally make target marketing click.

Connect with Us:

🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast

Join the Movement of Modern Insurance Agents!

Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀

📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group