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A person selling "snake oil" is trying to get your money with a promise of a cure of a variety of problems (business, money, emotional care, mental health, etc.). These cure-alls for various ailments lack any real medicinal properties (Although they might give you a little information that makes it sound real). The person lacks business credentials or expert training in the topic. These fraudulent or ineffective products confuse the consumer who struggles to tell the difference between real help and the fake treatments. How do we tell the difference?
And in this environment, how do we make sure people know we are not selling snake oil?
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