The Psychology of Influence: Guided Decisions & Navigating Resistance in Conversations" is the podcast for professionals who understand that true influence is a skill, not a tactic. We'll explore how to use the principles of psychological influence to guide people toward a decision that benefits everyone involved. This isn't about manipulation; it's about mastering the art of navigating resistance and creating an environment of trust and collaboration. Each episode provides a deep dive into the conversational techniques and cognitive biases that help you build rapport, overcome objections, and foster genuine consensus.