45: Execute Your Way to Success with Mal McCallion

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In this episode:

Mal was part of the teams that launched both Zoopla and Primelocation and, with the experience of growing these businesses to multi-million plus valuations, in 2015 set up Growtion to help SMEs shortcut many issues that they typically face.

He has spent 30 years in high-growth organizations, becoming increasingly obsessed with the ’elements’ of business that make some SMEs succeed where others fail.

Using a strong base of activities around Product, Marketing, and Sales, Growtion has helped dozens of startups and scaleups execute their way to success.

Topics Discussed:

• Three areas of focus for business growth
• Elements to fast growth
• When to pivot
• Why you shouldn't worry about "the how"
• Product market fit in a changing market
• A product packaging/pricing strategy to consider
• What marketing is really all about today.

Resources mentioned

• Growtion.co
• Growth Execution Academy

Connect with Mal

• Facebook
• Instagram
• LinkedIn

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