Why Now Is the Time to Double Down - Not Pull Back

In this episode of The MindShare Podcast, David Greenspan tackles the question every realtor is asking right now: Should you pull back or double down in today’s unstable market?

From prospecting strategies that actually work, to a reality check on the iPro Realty collapse, to the bigger implications of CREA’s new Realtor.ca ads - this episode gives you the playbook to stay resilient when others are retreating.

Because here’s the truth: MindShare = Market Share. If you aren’t building it now, you’ll be forgotten when the rebound comes.

🔑 Episode Highlights

• Prospecting Framework: Two audiences, seven channels, and how to pick the 3–4 that will actually move your business forward.
• Market Reality Check: Why the next 6–12 months will test every agent, and what the collapse of iPro Realty (2,400 agents, 17 branches) should teach us all.
• CREA’s New Ads: What they mean for Realtor.ca, consumer trust, and YOUR brand power as an agent.
• Building Resilience: Why consistency, education, and trust-building today will secure your position tomorrow.

🛠 Action Steps

1. Identify your two key audiences (sphere vs. farm / buyers vs. sellers).
2. Choose 3–4 consistent communication channels and stick with them.
3. Schedule prospecting into your daily plan — make it strategic, not emotional.
4. Educate your database around today’s real pain points: affordability, rates, and uncertainty.
5. Double down on building MindShare — because MindShare equals Market Share.

📰 Featured in This Episode

• iPro Realty Shutdown: The $8–10M trust shortfall that forced RECO to step in — a reminder that no brand is too big to fail.
• Big Brand Failures: From Blockbuster to Sears to Toys “R” Us — history proves what happens when companies stop innovating in tough markets.
• CREA & Realtor.ca: Is this campaign about serving the consumer — or sidelining agents?

📢 Episode Sponsors

• KiTS Keep-in-Touch Systems – Build a predictable pipeline with automated client marketing.
• REM – Real Estate Magazine – Stay informed with the latest Canadian real estate news and insights.
• REVEL Realty – Supporting the next generation of real estate professionals through mentorship and growth.

🙌 Get Involved

• 🎟️ Join us at the MindShare Mastermind in September (handful of seats left). DM David with the word “Mastermind” to reserve your spot.
• 🚴 Support the Ontario Realtors Care Foundation Ride for Shelter, raising funds and awareness for shelter-related causes across the province.

📲 Connect with David

• Website: MindShare101.com
• Instagram: @davidgreenspan101
• LinkedIn: David Greenspan