Fear of over exposure, budgeting, the unknown, they are some of the many factors why most Realtors, and Sales people don't implement an effective cross channel marketing strategy. We feel that if we say it too many times, or people see our ads too many times, that somehow its bad for business. Totally opposite though, if we deliver the right message, across the right channel, we will build the #MindShare that puts us in the right place at the right time. In this episode we;re discussing how to use all 7 Ways to Communicate, effectively.