Branding with Impact: How to Build a Real Estate Business People Know, Like & Trust – with Special Guest: Christine George

Joining me on this week’s MindShare Podcast is Christine George, a nationally recognized real estate branding expert, Founder of Post & Beam Creative, and Host of the Know Like Trust for Real Estate podcast. She’s helped countless agents elevate their marketing, amplify their voice, and grow their sales by 25%–40% - just by building a personal brand that actually connects with people.

We break down the full branding journey - from uncovering your “superpower” to designing your visuals, crafting your messaging, staying consistent on social, and even launching authority platforms like a podcast or YouTube channel.

If you’ve ever said, “I don’t know what my brand really is,” or “I want to show up more consistently but don’t know how” - this one’s for you.

⏱️ Timestamps & Topics Covered

🧭 Personal Brand & Origin Story
4:58 – Christine’s journey from brokerage to branding to podcasting
8:26 – What “Know, Like, Trust” really means for realtors today

🎯 Personal Branding for Realtors
15:19 – Why personal branding is a must in 2025
18:10 – The biggest branding mistakes agents make

🎨 Visual Branding & Execution
30:24 – How to bring your brand to life visually
35:42 – Budget-friendly tools to make your brand look pro

📣 Content Marketing & Trust-Building
37:11 – Content marketing in 2025: what’s changed
41:20 – Balancing personal, property, and educational content
44:03 – One overlooked trust-building tactic you can do today

✅ Final Actionable Advice
58:16 – What to do if you feel stuck in your brand
1:00:53 – What to say to someone who says, “I can’t”

🔗 Connect with Christine George:

📲 Instagram: @ChristineGeorgeCreative
🌐 Website: www.postandbeamcreative.com
🎧 Podcast: Know Like Trust for Real Estate

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📲 Let’s Connect:

• Instagram: instagram.com/davidgreenspan101
• YouTube: youtube.com/@DavidGreenspan
• LinkedIn: linkedin.com/in/mindshare101

🎙️ This episode is sponsored by:
KiTS Keep-in-Touch Systems | REM Real Estate Magazine | REVEL Realty Inc.

Thanks for tuning in!