Omar Mo - Creating you.

Author: Millionaire's Lawyer Inc.
Published: Tue 18 May 2021
Episode Link: http://www.conductlaw.com

A Little About Omar Mo:

In 2016, Omar found the courage to leave the comforts of home and book a flight across the world. This was the beginning of a path that would take me across 4 continents in search of meaning and fulfillment. From billionaires to Buddist Monks, I learned from hundreds of successful entrepreneurs what made their businesses' lifestyles more fulfilling.

Today, Omar is a content marketing strategist, owns a podcast marketing agency, and a digital nomad. His business Nomads Cast has two distinct groups of people it helps out

Omar helps B2B business owners book meetings with their ideal buyers at scale through lead gen podcasts
He helps current podcasters repurpose their content in a way that's focused on testing and growing their social platforms and driving that traffic back to their tunnel

In this episode of The Millionaire's Lawyer, JP and Omar Mo discuss:

Traveling is a bonus that Omar has with the two business he runs and operates

When you travel a lot the personal relationships you hold suffer, make sure that you set aside the time to connect with them and check-in.

COVID has not impacted Omars two businesses in a negative way at all, if anything it may have helps advance it! Everyone nowadays is going virtual and needing content to be created.

Omar Mo has all of his team working remotely, and he has some tips in regards to remote teams:

There is no one fit all
As the boss, it is a good idea to translate their interests
Find out who they are as a person outside of what they are able to produce
Spitball ideas with your team to see where we could go next, where we could improve next
Find out what they like doing and make that a team-building exercise
- ex. Omar found out that some of his employees were really into gaming, so once or twice a month he would host a paid 2 hr game night for the staff.
Note the cultural differences
- Have teams within the same country
- There is a lot of verbal communication with remote work, and very nil body language.
Balance the personalities. If there is an extrovert, make sure they aren't the only one and vise versa.

Omar Mo feels that soon people will realize they can make money, and good money doing what they love to do. People are able to make their "gig" full time with the content they are able to produce.

COVID has greatly increased the rate that commercial offices will be remote, and the rate that people are thinking that they can be fully remote.

With everyone going remote, the real estate in the outskirts of town will start to skyrocket.

Podcasts

Have a great utility to them
Most useful for medium to high offers
The podcasts that are real and not scripted are the ones that are able to be the most successful
People love authenticity

Omar mentions the following Social Media Strategies

ROI
Vertical Video
- The first 3 seconds are the most important
- Why are people interested in this?
- Why should they stay?
- Are you captivating?
- What information are you giving?
In your 3 seconds make sure you
- Have movement
- Pin into a face
- Have a meme
- Use of subtitles
- Have engaging color
- open on an open-ended question

Omar mentions you can get clients with this 2 pronged approach

Reactive
Proactive

You can attract people with the use of hashtags and locations

7-hour rule

If someone has consumed around 7hrs of your content they will remember you and most likely be referring you, or using your services themselves.

JP was wondering how people are able to be paid over these social media platforms, Omars answers:

Direct
- Most common with YouTube, Ad Cents
- Sponsor ships
Indirect
- Separate business
  - you blast your Instagram with your services and more people will come or inquire
- Omar mentions this is more fruitful

The use of Hashtags