AVES Advanced Waterfowl Gear with Rhett Strickland

Author: Sportsmen's Empire
Published: Thu 12 Jun 2025
Episode Link: https://sportsmensempire.com/network/the-migration-waterfowl-podcast

On this episode of the Migration Waterfowl Podcast, your host Brian Halbleib talks with Rhett Strickland, waterfowl hunter and co-founder of AVES hunting gear. Rhett shares his journey from growing up in a small town in Georgia to becoming an avid waterfowl hunter. He discusses the challenges of finding quality hunting gear, the culture of waterfowl hunting in Georgia, and the importance of family in his hunting experiences. He also talks about the typical waterfowl season in Georgia and some memorable hunting stories. Rhett discusses the innovative designs and development process behind AVES hunting gear. He emphasizes the importance of functionality and comfort in outdoor apparel, sharing insights into the challenges faced during product development and the vision for the brand. He also covers the various product lines, including the Feather Light Series, Stratum Series, Drifter Series and the Bering Series, highlighting the commitment to quality and performance in extreme conditions. Rhett also discusses the performance of his hunting gear in extreme cold conditions, emphasizing the innovative insulation technology that keeps hunters warm and dry. He highlights the versatility of his gear, designed to adapt to changing weather conditions, and shares insights into the accessories that enhance the waterfowl hunting experience. He also addresses common challenges faced by hunters and how his designs aim to solve these issues. He wraps up with a look at upcoming products and community engagement through events and promotions. Learn more about AVES here: https://aveshunting.com

Takeaways:

Rhett Strickland grew up in a small town in Georgia, deeply rooted in outdoor activities.
The idea for AVES was born from a desire for better hunting gear.
Waterfowl hunting became a passion for Rhett after a memorable experience with wood ducks.
Rhett emphasizes the importance of family in hunting, especially with his son.
The culture of waterfowl hunting in Georgia is growing, with more people getting involved.
A typical waterfowl season in Georgia features a mix of migratory and local ducks.
Rhett shares insights on the challenges of finding good hunting spots in Georgia.
Memorable hunting experiences often involve family and cultural exchanges.
The design process for AVES gear focuses on high-quality materials and innovative designs.
Rhett's approach to gear design involves looking beyond the hunting industry for inspiration.
Rhett Strickland is focused on innovative designs for hunting gear.
The development of AVES products takes time to ensure quality.
Balancing functionality and comfort is crucial in outdoor apparel.
The brand aims to create a strong first impression with its products.
Rhett emphasizes the importance of solving problems in product design.
The journey of launching AVES involved significant personal sacrifices.
The feather light series is designed for warmer hunting seasons.
The Drifter series offers versatility for various hunting conditions.
Rhett's experience in extreme weather informs product development.
The brand's vision extends beyond waterfowl to all bird hunting.
I prefer not to have any gloves on.
The fabrics on that are 100% waterproof.
This really is some good gear.
If you get cold easily, you will not get cold in that system.
It's almost waterfowl proof.
You have everything in the closet, ready to go.
It's built to save you money in the long run.
We'll have specials and deals going on there.
Get him something good.
I appreciate you having me on.