Joe Grover - Ampleō

How do you know if your startup is worth fighting for—or if you're just throwing money into a sinking ship? Joe Grover, Managing Partner at Ampleō, Fractional CMO, and Venture Investor, has seen both sides—leading high-growth ventures and watching businesses collapse under their own weight. In this episode, he pulls back the curtain on the toughest lessons founders learn the hard way.

• Grit vs. knowing when to quit: Why “never quit” can be bad advice, and how to tell if your business model is actually broken.


• Marketing that actually works: Joe shares hard-won lessons on building brand trust, cutting through the noise, and why 10-20% of your marketing budget should always be reserved for experimentation.


• The hyper-optimism trap: Why founders overestimate demand, underestimate costs, and how bad assumptions kill startups.
  

   

  
   
  

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