EP19: Joanna Jensen, author, investor and Founder of Child's Farm, the natural, sustainable skincare brand for children.

In this episode of The Midlife Entrepreneur Podcast, host Jo invites Joanna Jensen, founder of Child's Farm, to share her inspiring journey of building and selling an award-winning children's skincare brand. Joanna discusses the emotional highs and lows of selling her business, navigating investment challenges, and the critical importance of resilience. She also introduces her book, 'Making Business Child's Play,' offering practical advice on building a brand from scratch. Additionally, Joanna shares her '3, 2, 1' list: three worth-every-penny investments, two things she might have done differently, and one person she'd like to thank. Don't miss this insightful conversation full of valuable lessons for aspiring entrepreneurs.

00:00 Welcome to the Midlife Entrepreneur Podcast

00:15 Introducing Joanna Jensen: Entrepreneurial Journey

00:35 Building Child's Farm: From Kitchen Table to Supermarket Shelves

00:55 Life After Selling Child's Farm

01:53 The Emotional Rollercoaster of Selling a Business

05:00 The Importance of Choosing the Right Investors

06:05 Securing Investment: Trials and Triumphs

12:35 The Role of Relationships in Business Success

15:45 Managing Emotions and Resilience in Entrepreneurship

22:01 Parenting and Life Lessons

24:48 Building Resilience in Children

25:49 Processing Emotions and Taking Action

26:16 Challenges of Running a Business

27:59 Introduction to Joanna's Book

28:28 Writing and Illustrating the Book

29:44 Key Insights for Entrepreneurs

35:06 The Importance of Sharing Knowledge

40:33 Joanna's Personal Investments and Regrets

44:40 Final Thoughts and Gratitude

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Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: [email protected]

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith
Contact: [email protected]
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com