In this penultimate episode of season 2 of The Midlife Entrepreneur podcast, Jo is joined by Clare Shaw, founder of Mini Mozart, a London-based music education company specialising in live classical music classes for babies and toddlers.
Established in 2005, Mini Mozart offers interactive sessions led by professional musicians, combining live performances, storytelling, and sensory activities to foster early cognitive development and a lifelong appreciation for music.
Clare shares her journey from a career at the BBC to launching Mini Mozart during her maternity leave, and discusses the growth and scaling of her business over the years. She particularly shares how being part of Goldman Sachs 10,000 Small Businesses Programme at the Said Business School, University of Oxford, changed the way she approached her business entirely.
The episode also covers Clare's experience during the pandemic, her approach to flexible staffing, and future plans for the company. Clare’s passion for music education and her innovative business model shine through as she explores the impact of her work with children, parents, and musicians alike. End the episode with Clare's 3, 2, 1 list, reflecting on investments, lessons learned, and a special person she would like to thank.
00:00 Welcome to the Midlife Entrepreneur Podcast
00:14 Meet Clare Shaw: Founder of Mini Mozart
01:06 The Birth of Mini Mozart
02:21 Crafting the Perfect Music Class
05:55 From Casual Beginnings to Professional Growth
08:06 Inspiring the Next Generation of Musicians
09:44 The Joy and Challenges of Music Education
17:49 Flexible Subscriptions and Business Models
20:47 Building a Strong Team and Expanding
25:27 Women Entrepreneurs and Investment Challenges
27:01 Challenging Stereotypes of Entrepreneurs
27:32 The Superpower of Midlife
28:31 Motherhood and New Beginnings
29:42 Future Business Plans
30:11 International Ventures and Cultural Insights
32:02 Post-Pandemic Challenges and Opportunities
33:25 Making Music Education Accessible
36:18 Investing in Business Growth
45:55 The Importance of Mentorship
51:45 Pandemic Pivot and Online Classes
54:56 Final Thoughts and Gratitude
Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: [email protected]
Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.
Instagram @jojoglynnsmith
Contact: [email protected]
www.joglynnsmith.com
MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com