EP16: Emma Knight, award-winning Book Publicist and Founder of Communications Agency, Studio 49

In this episode of The Midlife Entrepreneur, Jo is joined by Emma Knight, an award-winning book publicist and founder of Studio 49, a communications agency specialising in book publicity. 

Together, they delve into Emma's journey of founding her own agency after 20 years in employment, discussing the challenges and rewards of taking such a bold step in midlife. 

Emma shares insights into her career, the importance of personal belief and timing, and the nuances of running a successful communication business. The episode also highlights the significance of networking, ongoing self-promotion, and meticulous planning. Emma brings to light her passion for working with authors, the evolving landscape of book publicity, and her collaborative efforts with Milk Publicity. The conversation rounds off with Emma's 3, 2, 1 list, offering valuable advice and reflections on her entrepreneurial journey.

00:00 Welcome to the Midlife Entrepreneur Podcast

00:14 Introducing Emma Knight: A Journey in Book Publicity

01:41 The Decision to Go Solo

02:45 Balancing Family and Career

04:15 Challenges and Opportunities in Book Publicity

06:19 Building Studio 49: From Concept to Reality

09:25 The Importance of Networking and Support

13:24 First Clients and Early Success

14:14 Seasonal Trends in the Book Industry

21:29 The Rise of Audiobooks

23:02 Defining Success and Trusting Intuition

25:13 Delivering High-Level Service

25:39 The Power of Passion and Coffee

26:03 From Math to Musicals

26:38 A Career Shift Inspired by Feedback

28:05 The Journey to BBC and Beyond

29:06 Outsourcing and Efficiency

30:21 The Importance of Networking

34:42 Investments Worth Every Penny

40:49 Reflecting on Choices and Gratitude

43:58 Final Thoughts and Farewell

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Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: [email protected]

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith
Contact: [email protected]
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com