EP 29: Chris Peer: Navigating Marketing in Manufacturing: Insights and Strategies

Dustin sits down with Chris Peer to discuss the evolving role of marketing in the manufacturing industry, emphasizing the need for a clear value proposition and a strong marketing strategy. They highlight the importance of tracking key performance indicators (KPIs) and measuring return on investment (ROI). The conversation addresses the unique challenges small manufacturing companies face in marketing, covering topics like understanding the buyer's journey, creating a compelling website, and using analytics to drive decisions. Chris offers practical insights and resources to help small manufacturers improve their marketing efforts.

Guest Contact Information 

LinkedIn

https://www.linkedin.com/in/chrispeer/

SyncShow

https://www.syncshow.com/

Book link

https://www.amazon.com/Great-Pillars-ROI-Driven-Marketing-Manufacturing-ebook/dp/B0C7S2Y2D2/ref=sr_1_1?crid=3PFA752I1ML98&dib=eyJ2IjoiMSJ9.fz9PojO213ZK0pJZJqJqDF69rjkveNiavsNhF0a4TNx2N3YH49S_mZp0zZ5YRnQq__DBayK5dKs4fgzoJWsDWxO1dcTHQRQ1gRuqx-eJ6PcWJMMnsKYJg15bL_yZM6vyNoUs5nAjXs3H9bfoWI8pR4oUEg_B6uNCrSqyk41LzwFPAzRunLZU7K2KPUY3zIfuKe3XV5H02MXeyAT6fLXc1brcJwhKFZ4BSGaxwwb5F2s.xUASbsKaUuGvkqjBiBDsNnOSnYMsVcYNIxn0o4FznnA&dib_tag=se&keywords=christopher+peer&qid=1715386419&sprefix=christopher+pear%2Caps%2C114&sr=8-1

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Chapters

00:00 Introduction and the Importance of Marketing in Manufacturing

02:32 Crafting a Compelling Value Proposition and Messaging

06:25 The Significance of a Marketing Strategy

12:29 Tracking KPIs and Measuring ROI

35:07 Marketing Challenges for Small Manufacturing Companies

39:02 The Importance of a Strong Value Proposition

44:32 Creating an Effective Marketing Team

53:26 The Role of a Website in Marketing

59:28 Using Templates and Guides for Efficiency

01:05:13 Analyzing Data through Analytics and Reporting