The other side of strategy: A closer look at the experience strategist role
- Author
- Haymarket Media Group Ltd
- Published
- Thu 31 Oct 2024
- Episode Link
- https://www.campaigncanada.ca
Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, No Fixed Address VP, Strategy Thomas Wilkins about the experience strategist role, what it is and why it takes a more empathetic look at the customer, and how experience strategists and brand strategists can work together.
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