The Message

The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Emma Johnston-Wheeler, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.

Find us at: https://www.campaigncanada.ca

Hosted on Acast. See acast.com/privacy for more information.

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Update frequency: every 8 days
Average duration: 21 minutes
Episodes: 63
Years Active: 2024 - 2025

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The undervalued power of account management; and fending off burn out

Emma Johnston-Wheeler chats with Noah Faigal, account supervisor at Lifelong Crush about how account management is sometimes under-appreciated in the industry and why It shouldn’t be, as well as why …

00:24:09 | Thu 04 Sep 2025

The last of the M2T interns

Emma Johnston-Wheeler chats with Soames Lovett-Darby, recent graduate of the final cohort of the M2T rotational marketing program, about his internship experience and how he's approaching the job sea…

00:19:00 | Thu 21 Aug 2025

Industry headlines, provocative ads and fabulous spokeswomen

David Brown, Chris Powell, and Emma Johnston-Wheeler review stand out news headlines including the closure of Toronto’s Miami Ad school, and reflect on interesting Canadian creative like Rethink’s st…

00:22:49 | Fri 15 Aug 2025

AMA Toronto's career accelerator program: the value of mentorship

Emma Johnston-Wheeler chats with American Marketing Association Toronto mentor and mentee pair, Chris Gregory, Manager at Magna Exteriors manager & Adjunct Professor Chris Gregory Mediahub Worldwide …

00:18:12 | Thu 31 Jul 2025

Tinder Robots, unexpected leadership changes, and the demise of the Late Show

David Brown, Chris Powell, and Emma Johnston-Wheeler reflect on new creative from Tinder and Sleep Country, share observations from this year’s Cannes festival, and consider the implications of recen…

00:26:51 | Fri 25 Jul 2025

Cracking the Conscious Consumer Code

Insights for emerging professionals: how brands can better connect with conscious consumers, according to Public Inc.'s Conscious Consumer Report.

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00:22:49 | Thu 03 Jul 2025

Campaign Cannes Global Podcast Episode 3: Festival review & big winners

Campaign’s editors from around the world come together after the Lions festival for the final episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

We review the festival an…

00:27:10 | Wed 25 Jun 2025

Campaign Cannes Global Podcast Episode 2: Live from Campaign House

Campaign’s editors from around the world come together at Campaign House at the Lions festival for the second episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

Gideon Sp…

00:27:43 | Mon 23 Jun 2025

Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview

Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

We preview the festiva…

00:22:35 | Fri 13 Jun 2025

The benefits and challenges of going in-house

David Brown and Emma Johnston-Wheeler reflect on Campaign Canada’s recent In-Housing summit, in which several industry experts took to the stage to explore the growing interest in in-housing, the ben…

00:22:45 | Mon 09 Jun 2025

AMA Toronto’s career accelerator program: What it's like to be mentor/mentee

Emma Johnston-Wheeler chats with American Marketing Association Toronto mentor and mentee pair, Furlani Foods VP marketing Ashley Bast, and Nestle assistant marketing manager Lindsay Tohana, about th…

00:27:29 | Thu 29 May 2025

Campaign Cup winner, industry news, and awards season

David Brown and Emma Johnston-Wheeler discuss the latest examples of Canadian patriotism in advertising, as well as the winner of the second annual Campaign Cup. Pivoting to industry news, they discu…

00:28:00 | Fri 23 May 2025

Thought leadership, personal branding and AI

Emma Johnston-Wheeler chats with marketing advisor, brand strategist, and founder of The Good Growth Company Daniel Francavilla, about teaching advertising courses, building a personal brand, and lev…

00:22:46 | Thu 15 May 2025

Iterative creative, GroupM’s restructuring, and a dive into the State of the Pitch

David Brown, Chris Powell and Emma Johnston-Wheeler discuss examples of new creative that build on previous campaign history, take a look at GroupM’s recent move to a single P&L, and break down Campa…

00:19:39 | Fri 09 May 2025

Entrepreneurship, leadership, and indigenous values

Métis entrepreneur Keenan Beavis reflects on his career after receiving the 2025 Young Indigenous Entrepreneur Award from the Canadian Council for Indigenous Business (CCIB).

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00:20:30 | Thu 01 May 2025

Playoff advertising, Cannes’ Canadian jurors, and Telus’ video game wellness initiative.

David Brown, Chris Powell and Emma Johnston-Wheeler discuss a significant new role, timely creative for the NHL playoff season, and POCAM’s latest Visible & Vocal study. They also dive into a convers…

00:24:14 | Fri 25 Apr 2025

A look inside the creator partnership role

Emma Johnston-Wheeler chats with Norissa Samuels, the first creator partnerships lead for Snapchat in Canada, about finding success in a role that didn’t exist when she began her career, and how crea…

00:15:50 | Thu 17 Apr 2025

The key to success is adopting an immersive mindset

Emma Johnston-Wheeler chats with Courage creative directors Jesse Wilks and Gerardo Agbuya about falling in love with advertising, and utilizing their shared passion to find success in the industry.

…

00:37:34 | Thu 03 Apr 2025

Unexpected OOH, a big departure from Snap, and more Canadiana.

David Brown, Chris Powell and Emma Johnston-Wheeler review some noteworthy creative, discuss a significant change in senior leadership, and take a look at more ‘Canada’ themed content amidst ongoing …

00:23:55 | Fri 28 Mar 2025

The ins and outs of public relations

Emma Johnston-Wheeler chats with senior Account Manager at Middle Child, Rebecca McLaren about all that’s involved in the PR role, what she wishes others knew about PR, and her advice for those looki…

00:16:46 | Thu 20 Mar 2025

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