Should brands avoid getting involved in issues and take a stand?

It is a question increasingly being asked amid accusations of posturing for profit and virtue signalling.

And a recent story that has received plenty of attention has brought it to the forefront again.

While much of Europe has been affected by soaring temperatures and wildfires led to holidaymakers being evacuated in some countries, the banking affairs of former MEP have gripped UK headlines.

To read the original article this audio blog was created from, click here.

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