Lessons from a $2 billion typo

Imagine making an error in a press release that is described as a '$2 billion typo'. 

Well, that was the situation Lyft found itself in after a rogue zero was added to figures about its predicted financial performance. 

And it ensured the ride-hailing company endured a bumpy journey with lots of headlines and media appearances. 

To read the original article this audio blog was created from, click here.

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