‘Is there any point continuing?’ Media training lessons from a ‘disasterclass’

It’s an interview that has been labelled as a ‘humiliation’.

It has also been described as ‘toe-curling’, ‘embarrassing’ and a ‘meltdown’.

And at one point, the exasperated journalist asked if there was “much point continuing this’.

What can you learn from it? 

Click here to read the original article this audio blog was created from.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.